A Project, in the platforms that support it, is a persistent workspace. It has its own instructions, its own uploaded files, and its own conversation history that stays in one place rather than disappearing into a long list of individual chats.
In Claude, this feature is called Projects. In ChatGPT, the closest equivalent is a Custom GPT, which allows you to create a version of the tool with specific instructions, files and behaviour configured for a particular purpose. The concepts are similar: you are creating a dedicated space that already knows what it needs to know before you type a single prompt.
Why this matters for travel advisors is worth understanding clearly.
Up to this point, your context document has been doing the work of telling the tool who you are and how you work. That context document is powerful, and it stays in place. But it is one layer of context applied to everything you do. When you open a new conversation to work on a specific client proposal, the tool knows your voice and your practice, but it does not know anything about this client, this trip, this destination, or what you have already discussed in previous sessions about this particular piece of work.
A Project changes that. A Project for a specific client can hold their questionnaire, their previous trip history, your notes from the consultation, the supplier briefs you are working with, and a set of instructions that are specific to this client and this piece of work. Every conversation you open inside that Project starts with all of that already loaded. You are not re-briefing the tool. You are continuing from where you left off, with everything relevant already in context.
That is a fundamentally different way of working, and once you experience it, the general conversation window will feel like writing an email without your address book.
