The itinerary introduction is one of the pieces of writing that advisors most consistently tell me they find difficult to do well at speed. It has to do a lot of work in a small space: set the tone for the trip, reflect the client’s brief back to them in a way that confirms you have understood it, and create a sense of anticipation without tipping into generic enthusiasm.
It is also a piece of writing that, once you have a strong prompt framework for it, AI handles exceptionally well. Because the inputs are usually well-defined: you know the destination, the duration, the client’s brief, the emotional tone they are after, and the pace and structure of the trip. Give all of that to the tool with a clear task and format instruction and it will produce an introduction that is in the right territory on the first pass.
The thing to be particularly careful about with itinerary introductions is the language drift toward brochure copy. The tool’s default, when writing about travel, leans toward promotional. Your job as the editor is to pull it back toward personal and specific every time you see it happening. That is what the follow-up prompt is for. “This reads like a brochure. Rewrite it as an advisor speaking directly to these specific clients about their specific trip” will fix it in one exchange almost every time.
The prompt framework for itinerary introductions is in your companion PDF. Build it around the client’s original brief, the emotional tone they communicated when they booked, and one or two specific details from the itinerary that reflect their particular interests. Those three inputs will move the output from competent to genuinely good.
