Let me give you a framework you can keep and return to. Five principles that cover the professional standards of AI use in a travel advisory practice.
One: protect client data. Anonymise before you prompt. Never enter identifiable personal information combined with travel plans, financial details or personal circumstances into a public AI tool. Brief the tool on the situation, not the identity.
Two: verify before you send. Any information that is consequential, anything a client will act on, anything that affects their safety, their money or their experience, goes back to a primary source before it leaves your practice. No exceptions.
Three: own the output. Whether you wrote every word yourself or used AI for the first draft, the final product carries your name and your professional reputation. Review it to that standard.
Four: know what the tool cannot do. AI does not have professional judgement. It does not understand the relationship you have with this client. It does not know what has changed since its training data was compiled. Your expertise fills those gaps. Never delegate a judgement call to a tool that cannot be accountable for it.
Five: stay honest. If a client asks, tell the truth. If you are uncertain about something in the output, say so. If you have not had time to verify, do not present it as verified. The credibility of your practice depends on the same integrity with AI tools as it does with every other part of your work.
Those five principles are in your companion PDF. I would recommend keeping them visible until they are reflexive.
